/  Art Direction

CAESARS
BLUEWATERS DUBAI

Caesars Palace launched in Dubai on the prestigious new Bluewaters Island. An immersive destination with iconic hospitality and world class dining and entertainment, Caesars Bluewaters Dubai launch needed to define its personality without straying from the overall brand.

Like A Caesar

/  Caesars Bluwaters Dubai

About this project  An ‘eleventh hour’ project with no time for photography, illustration or labour-intensive art direction, By layering few simple stock images I created a direct but impactful key visual. Placing the new composite on a dark background gave the communication a premium, contemporary feel while creating intrigue, showing that something new is coming to town. Roman letters and gold foil finish elevated the production value, ensuring a 5-star invitation to the launch of a 5-star hotel

Client  Meraas Group
Agency  Latitude Agency Dubai
Creative Director  Phil Carr
Art Direction & Design  Jaro Moravek
Event Agency  Done Events
Photography  Done Events

jaro moravek
branding  /  art direction  /  illustration

/  currently working from  Dubai, UAE
/  phone  +971 (0) 55 669 4632
/  email  [email protected]

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