/  Branding

MAÑANA
HOTEL DA NANG

A brand new, affordable hotel offering on Vietnam’s Da Nang Riviera had been designed in a vibrant Spanish style. Each section of the hotel reflected elements of Spanish culture. Mañana promotes connection and collaboration between two very different but colourful, distinctly creative cultures and nationalities.

Cocobay Vietnam

/  Mañana Hotel Da Nang Vietnam

About this project  This route was inspired by the vibrant colours and artists of Spain, and in particular, Joan Miró. In his work, vivid reds, blues, yellows and greens form a positive visual language, where white and black are used to highlight vibrancy. Speaking to a young, urban target audience, I wanted to create a positive, contemporary vibe. Mañana means ‘tomorrow’ in Spanish, and reflects optimism for what tomorrow holds. I placed multiple colours together in a playful format, using a large contemporary white font to frame each composite. Images used reflect textures and colours of both Spain and Vietnam, creating a visual parallel between the two cultures.

Client  Cocobay Da Nang
Agency  Insignia Worldwide
Creative Director  Gaurav Sinha
Art Direction & Design  Jaro Moravek

jaro moravek
branding  /  art direction  /  illustration

/  currently working from  Dubai, UAE
/  phone  +971 (0) 55 669 4632
/  email  [email protected]

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