/  Branding & Art Direction

ZUMOT WINES

A family-owned winery in Jordan, Zumot winery, one of the few producers of Jordanian wine, gained international praise due to its investment in organic production. Fish ponds are used to provide waters rich in nitrates from fish manure, while herds of sheep act as natural lawnmowers and fertilisers. The winery earned several awards, including silver medals for its Chenin Blanc and Merlot at the Vinalies Internationales in Paris.

Zumot Winery

/  Zumot Wines

About this project  I was approached to develop a contemporary, unified look across the entire Zumot Wines product line, that would help to visually explain what sets this organic winery apart. The main USP is a focus on nature. Founder Mr Zumot famously said, “We don’t make wine, nature does”. I highlighted this within the design by celebrating - and creating a composite of - the different textures and colours of the winery’s surrounding area, from the mineral soil, textures of sand and native rock, to lines of oak barrel wood, and the silhouette of a distant mountain peak. I created a range of collages that celebrate multifaceted natural elements to the process of a true winemaker.

Client  Zumot Winery
Project Manager  Nisrine Daou
Art Direction & Design  Jaro Moravek

jaro moravek
branding  /  art direction  /  illustration

/  currently working from  Dubai, UAE
/  phone  +971 (0) 55 669 4632
/  email  [email protected]

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